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Our Ethical Storytelling Approach

Asset Based Storytelling In Action

When we approach stories that work with sensitive population we are intentional about it. We collaborate with our social worker, Tamara Knox, to balance demonstrating need with highlighting individuals in an asset-based way. Tamara, or someone she trained comes on set with us to ensure that we provide a healing centered environment for those appearing on camera.

TNT Fellowships Brand Story

TNT's teaching story shows how a passionate team transformed their understanding of the mental health workforce shortage into an innovative solution. Through intimate testimonials, the film shows how TNT addresses a critical need. This story builds trust in the TNT brand and inspires healthcare professionals to enroll in their fellowship program.
This was one video in a robust campaign that helped TNT increase enrollment in their addiction medicine track by 34 percent in 2025.

Storytelling with Long-Form Interviews

Long-form interviews, combined with a campaign strategy can provide multiple assets that can be used across many communications platforms, increasing engagement with your brand in a meaningful way. The TNT Open Mind Insights series is growing brand awareness and building new partner relationships. It also strengthens existing partnerships and positions them as a convener of knowledge.

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Native American Health Center

At the Native American Health Center in Oakland, traditional wisdom is transforming modern healthcare. Through intimate personal stories of leaders and community members, we witness how indigenous values - particularly the sacred role of women's leadership and the foundational power of love - are creating a new model of holistic care. From the CEO's deeply personal journey to understand her mother's struggles, to a construction worker helping build their new facility, each story shows how returning to ancestral knowledge while striving for excellence is healing not just individuals, but entire communities. When healthcare becomes a ceremony, guided by love and cultural wisdom, it touches everyone who walks through the doors.